Custom Logo Design

To understand what makes a good logo, we must first understand its purpose. Apart from being a visual identity for a brand, a logo also works as a strong communication tool. Businesses need a means to make their products or services stand out from their competitors, and they can do this through exclusive customization of their logos, packaging, hoardings, pamphlets, websites, and other branding collateral. If you don’t have a unique and impressive visual identity, it’s almost impossible to make your mark in the industry. A good logo essentially boils down to two things: unique concept and flawless execution.

A great logo should:

• Instantly associate your company name with your business.
• Leave a lasting impression on the customers’ mind.
• Use color psychology to trigger different emotions in your target audience.
• Have a timeless design that remains relevant and can connect with users, no matter when it’s being used.
• Be available in vector files that can be scaled, printed, or placed on different media to improve your brand’s visibility.

The font used in your logo can tell a lot about your business personality. Choosing the right typography can convey your brand’s story and boost the effectiveness of your logo. On the contrary, using the wrong font could spell trouble for your business. There’s a range of fonts or font families to select from, and each one depicts a different brand story. Use a font style and type that syncs with the kind of logo you’re visualizing. For example, if you’re looking for a clean and minimalist logo design, a Sans Serif, Nexa or Proxima Nova font is an excellent choice. On the contrary, if you want your logo to be more elaborate and classic, you can opt for a Serif or Script font that has the loops and details of script handwriting. If you’re looking to combine logo fonts, do not use more than 2 or 3 different styles as it can make your logo look complex. And complex logos are hardly noticed or even remembered by the audience.

Honestly speaking, it’s almost impossible to design your own logo unless you’re an experienced graphic designer. Of course there are tons of free logo generators available online that let you choose from their design templates, but they’re often generic and lack your brand’s unique personality. What’s more, although a logo maker might claim to offer their design templates for free, this is rarely true. A lot of them will charge you a monthly fee, even for using their design on a business card. Hence, it’s important to work with an experienced custom logo designer to create a distinct, well-designed logo that exclusively represents your brand. This is because they use their expertise and creative skills to think, conceptualize and depict your business motto in a clear and precise manner.

If you’re serious about your business, you’ll need a good and convincing logo that’ll add credibility to your brand and make you stand tall amongst your competitors. Unlike logo generators that use templates to create a generic logo, professional graphic designers use the right colors, shapes, fonts and motifs to portray the personality, value and objective of your business. Hence, it’s important to work with an experienced logo designer or design agency to get a truly unique and custom logo design for your company.

The fact is, there’s nothing like the best logo creator, generator or design tool for unique logo creation. Imagine using a visual brand identity that’s identical to the ones owned by thousands of other people in the industry. How is that going to add value to your business? Since designs are all about creativity, art, skill, and experience, it’s important to work with a professional designer who uses his/her brain, and not an app.

You will be delivered all the agency standard files. You will get the ‘open’, ‘editable’ .ai or .eps files, as well as jpg and png for direct use. If you need anything specific, don’t hesitate to ask us.